• 1. Information and Resources
• 2. Brand Foundation
• 3. Wordmark Guidelines
• 4. Visual Identity
• 5. Print/Marketing Standards

  • Stationery
  • PowerPoint Presentations
  • Photography
  • Advertising
  • Campus Signage
  • Television ID Mark
  • Promotional Items and Merchandise
• 6. Athletics Identity
• 7. Web/Elec Communication
• 9. College History
• 10. Official Statements

College of Charleston merchandise and apparel provide a unique opportunity to reinforce our image in a positive and memorable way. It is therefore critical that the College wordmark be tastefully and consistently applied to all items. When possible, merchandise and apparel items should reflect the color palette of the College, as outlined in Chapter 4.

To protect the integrity of the College’s name and identifying marks, certain standards apply when creating College of Charleston branded merchandise (e.g., apparel, pens, cups). Goods and merchandise intended for internal and/or external use by departments and student organizations must have artwork approved by the Office of University Marketing before production.

Individual units of the College are responsible for ensuring that vendors producing apparel or merchandise have, if necessary, followed the licensing guidelines detailed in Chapter 3.

Gifts and other official merchandise from licensed vendors can be purchased through the College of Charleston Bookstore.