• 1. Information and Resources
• 2. Brand Foundation
• 3. Wordmark Guidelines
• 4. Visual Identity
• 5. Print/Marketing Standards
• 6. Athletics Identity
• 7. Web/Elec Communication

  • General Website Standards
  • Required Page Elements
  • Webpage Best Practices
  • Mass and Graphic-rich Email
  • Email Signatures
  • Social Media
• 9. College History
• 10. Official Statements

Every College of Charleston web page affects the user’s perception of the College. To ensure that visitors are given a strong and unified impression of the College and its departments, the website should reinforce the College’s brand identity through visual and stylistic consistency.

In addition to outlining the best practices for composing email signatures and for communicating through mass email and graphic-rich email, this chapter provides the standards for the College’s web and electronic communications, establishing guidelines and templates for the College of Charleston’s new website.

The Office of University Marketing is responsible for ensuring that all webpages are consistent with the brand and visual identity standards within this manual. Information Technology is responsible for the maintenance and support of the systems and software infrastructure necessary to the College of Charleston’s websites.

All design variations developed by internal units of the College, or by outside vendors, must be approved by both the Office of University Marketing and Information Technology Division. For questions about these standards, or to request a modification of the templates included herein, email the Office of University Marketing.

• General Website Standards
• Required Page Elements
• Webpage Best Practices
• Mass and Graphic-rich E-mail
• E-mail Signatures
• Social Media