• 1. Information and Resources
• 2. Brand Foundation
• 3. Wordmark Guidelines
• 4. Visual Identity
• 5. Print/Marketing Standards
• 6. Athletics Identity
• 7. Web/Elec Communication

  • General Website Standards
  • Required Page Elements
  • Webpage Best Practices
  • Mass and Graphic-rich Email
  • Email Signatures
  • Social Media
• 9. College History
• 10. Official Statements

The following best practices should be considered when setting up web pages:

• Use lower case, alphanumeric characters and dashes in the folder and file names. Do not use underscores or spaces. File and folder names should have no more than 24 characters.
• Do not cut and paste text from Word or other document editors.
• Links should be created using text that makes sense when read out of context. For example, avoid “click here.”
• For accessibility purposes, email addresses should used in full format (e.g., marketing@cofc.edu) when used in a list format.
• Hyperlinks contained within paragraphs should be written out and linked to the email address or hyperlink (e.g., Office of University Marketing).
• Avoid the use of tables for layout.
• Divide your information into clearly defined sections. 
• Ensure that all images include an "ALT" tag and height and width information.
• Follow the guidelines for capitalization, spelling and punctuation in the style guide in Chapter 8 of this brand manual.
• Use full phone numbers (e.g. 843.953.5555), not extensions (e.g., 3-5555).
• Do not underline text that is not a link to another web page.