• 1. Information and Resources
• 2. Brand Foundation
• 3. Wordmark Guidelines
• 4. Visual Identity
• 5. Print/Marketing Standards
• 6. Athletics Identity
• 7. Web/Elec Communication

  • General Website Standards
  • Required Page Elements
  • Webpage Best Practices
  • Mass and Graphic-rich Email
  • Email Signatures
  • Social Media
• 9. College History
• 10. Official Statements

Following are the minimum required elements for each College of Charleston website. All official College of Charleston web pages must include the following elements:

• the College of Charleston wordmark and name
• a link to the College homepage (www.cofc.edu)
• the standard menu and left-hand navigation system that is consistent throughout the site
• the standard small header, footer, left-hand header bar, background image, breadcrumbs and Ask-the-Cougar element

Every College of Charleston web page should contain useful information before being published and/or linked. Web pages should not include the following elements:

• nonfunctioning links and links to pages that inform the visitor that “this area is not developed yet,” “coming soon” or “under construction”
• distracting design elements, such as flashing GIFs, blinking text, over-saturated (very bright) colors, huge or tiny text sizes, looped sound files, etc.
• excessively large graphics that can be compressed for faster display or better resolution
• copyrighted material in any form unless permission from the original copyright owner is explicitly granted
• material that might be reasonably considered abusive, profane, harassing, or sexually offensive
• web counters