• 1. Information and Resources
• 2. Brand Foundation
• 3. Wordmark Guidelines
• 4. Visual Identity

  • Color Palette
  • Type Families
  • Print Examples
• 5. Print/Marketing Standards
• 6. Athletics Identity
• 7. Web/Elec Communication
• 9. College History
• 10. Official Statements

One of the central goals of our branding initiative, and this brand manual, is to establish a clear image of the College of Charleston. Key to this effort is a consistent visual identity.

The visual identity standards outlined here must be followed for all marketing and communications materials. If materials are found not to conform to the standards herein, the department or office producing the materials will be required to take corrective steps, including disposing of printed materials that do not follow the branding and visual identity standards.

If there is any doubt about compliance, please contact the Office of University Marketing for review, prior to the production of your project.

• Color Palette
• Type Families
• Print Examples