Information and Resources

In this manual, you will find everything you need to use the College of Charleston wordmark, visual identity and brand message correctly. This manual is, at its essence, a toolkit. It is not designed to inhibit creativity or expression; it is meant to provide a solid, standardized foundation upon which all departments, programs and units can build their marketing and communications plans and materials.

Brand manuals are used by colleges, universities, businesses and other organizations around the world to achieve clear and consistent communication. Our manual will help the College of Charleston present its messages in a manner that people will both respect and remember.

All designs developed by internal units of the College, or by outside vendors, should be submitted to the Office of University Marketing to ensure consistency with the standards within this manual. For questions about standards or to request review of a design, contact the Office of University Marketing or complete the Marketing Assistance form and select "materials for review/approval" as your request type.