General Procedures
The Office of University Marketing is responsible for managing the university’s brand, communications style and visual identity. The Division sets branding, marketing and visual identity policies and oversees the efforts of internal and external individuals and organizations that communicate the university’s message and identity, including all academic, non-academic and administrative units, as well as commercial vendors.
All print materials, websites, advertising, media communications and other marketing and communications materials produced by College of Charleston employees should be reviewed for compliance with branding and visual identity standards before being printed, produced, published or distributed. Upon review, if marketing and communications materials produced by campus offices or departments are not in compliance with the guidelines and standards contained in this manual, the Office of University Marketing will outline the appropriate modifications.
All queries regarding branding, marketing, media relations and usage of the College of Charleston’s visual identity should be directed to the Office of University Marketing by email .
College of Charleston Wordmark
To request a copy of the official College of Charleston wordmark or any of the graphics contained in this brand manual, visit go.cofc.edu/logo. You must be logged into your employee google business account to access. Need help? Contact the IT Service Desk or read this knowledge base article.
To request a custom wordmark for your office, department or unit, with the unit name embedded into the wordmark, use the Marketing Assistance form and select "Logo/Wordmark Request" as your Marketing Service Type. Complete guidelines for using the College of Charleston wordmark can be found in Chapter 3.
College of Charleston Seal
Use of the College of Charleston seal is restricted to specific official documents, signage and certain merchandise. The seal should never be used as a substitute for the wordmark. For questions on the use of the seal, please refer to Chapter 3 or contact the Office of University Marketing.
Letterhead and Envelopes
College of Charleston official letterhead and envelopes can be obtained from Central Stores. Under no circumstances should any department or unit of the College design its own letterhead. For instructions on ordering and obtaining College letterhead and envelopes, please refer to Chapter 5.
Business Cards
College of Charleston business cards are produced using a standard template and standard paper specifications. Under no circumstances should any employee of the College produce a College of Charleston business card without using the College-approved vendor and specifications. For instructions on ordering business cards, please refer to Chapter 5.
Printing and copying
The on-campus copy center has closed, but you can visit their webpage for a list of available printing resources.
For information on print bidding procedures, please contact the procurement office at 843.953.5510.
Imagery/Photography
To request photography services, fill out the Marketing Assistance form and select "Photography Requests" as your request type.
Website
For questions regarding the website, please refer to Chapter 7 of this manual.
Apparel/Merchandise
Individual units of the College are responsible for ensuring that vendors producing apparel or merchandise have, if necessary, followed the trademark and licensing guidelines detailed in Chapter 3. Gifts and other official merchandise from licensed vendors can be purchased through the College of Charleston Bookstore.
Co-Branding
Co-branding involves the use of both the College of Charleston wordmark and another organization’s logo on the same materials. Care should be taken in these instances to not diminish or obfuscate the College of Charleston identity. For questions about when and how to co-brand materials, and for review of co-branded materials produced by other organizations, please e-mail your request (with an electronic copy of the project, if appropriate).