• 1. Information and Resources
• 2. Brand Foundation
• 3. Wordmark Guidelines
• 4. Visual Identity
• 5. Print/Marketing Standards

  • Stationery
  • PowerPoint Presentations
  • Photography
  • Advertising
  • Campus Signage
  • Television ID Mark
  • Promotional Items and Merchandise
• 6. Athletics Identity
• 7. Web/Elec Communication
• 9. College History
• 10. Official Statements

Advertising allows the College to craft and broadcast messages that shape our reputation with prospective students, their families and the community. Presenting a standardized look and tone makes our ads more recognizable and therefore more effective. All external advertising purchased and/or placed by any College of Charleston school, division, department or office must be submitted for advance review and approval by the Office of University Marketing; doing so ensures consistent imagery and content, and maximizes the College's purchasing ability through contract discounts. This requirement applies to external print publications such as magazines and newspapers, external websites, billboard or other signage mediums, external sponsorships, event programs, and all television and radio advertising. This requirement does not apply to job advertising placed by Human Resources. All display advertising must include the following elements:

• the College of Charleston wordmark (used within the guidelines outlined in Chapter 3)
• the Web address of the College, the department or the specific event
• the College’s general information telephone number (843.805.5507) or the appropriate contact’s telephone number
• imagery files that are a minimum of 300 dpi at the size in which they are being used

In order to allow sufficient time for review and any required revisions, submission of advertising text and/or designs to the Office of University Marketing must be made at least two weeks in advance of the advertising payment or the deadline for submission of final materials (whichever is earlier).

Funding of all advertising is the responsibility of the requesting department.

Advertising Assistance

The Office of University Marketing is responsible for the development, creation and placement of institutional advertising. We are also available – as time and workload permit – to develop, create and place advertising for sponsorships, special events, departments and programs. If our in-house staff is not available, you will be provided a list of freelance designers who can assist you.

To request advertising assistance from the Office of University Marketing, please fill out the Service Request Form. Please allow adequate lead time and keep in mind that, in addition to the time needed to create the materials, submission deadlines for various outlets range from days to months, depending on their publication cycle.

Classified Advertising

The Office of Human Resources coordinates all classified advertising of College of Charleston jobs.