• 1. Information and Resources
• 2. Brand Foundation

  • Brand Story
  • Brand Promise
  • Positioning and Brand Messaging
  • College Mission Statement
  • Core Values
• 3. Wordmark Guidelines
• 4. Visual Identity
• 5. Print/Marketing Standards
• 6. Athletics Identity
• 7. Web/Elec Communication
• 9. College History
• 10. Official Statements

A brand promise distills the brand story and orients it to address the needs and desires of a particular audience. It presents clearly, succinctly and definitively what an individual can and should expect from the College of Charleston. Examples of brand promise statements are below.

College of Charleston Brand Promise

The College of Charleston is an exceptional institution. Among the first universities founded in the United States, the College is centered around a beautiful campus in the heart of Charleston, South Carolina, one of the nation’s most historic cities. Blending a small-college feel with the advantages of a mid-sized urban university, the College of Charleston offers extraordinary opportunities for undergraduate and graduate study that is rigorous and rewarding, with faculty who love teaching and care deeply about student success.

Brand Promise to Prospective Students

At the College of Charleston, you will live and study at one of the nation’s best universities for quality education, student life and affordability. You will have extraordinary choices in what to study, what to learn and what to explore. You will work with exceptional professors who love to teach. You’ll change, you’ll grow and you’ll succeed. You’ll learn how to build your life.

As with the brand story, the brand promise will guide your communications. In your marketing and communications materials, the particular aspects of the promise that are relevant to your audience should be expanded upon with specific examples. For assistance in creating a brand promise statement for your audience, please contact the Office of University Marketing at marketing@cofc.edu.