• 1. Information and Resources
• 2. Brand Foundation

  • Brand Story
  • Brand Promise
  • Positioning and Brand Messaging
  • College Mission Statement
  • Core Values
• 3. Wordmark Guidelines
• 4. Visual Identity
• 5. Print/Marketing Standards
• 6. Athletics Identity
• 7. Web/Elec Communication
• 9. College History
• 10. Official Statements

Members of the College of Charleston community affirm, embrace and are held accountable to the following core values:

Integrity

Adherence to the highest ethical standards in all our professional obligations and personal responsibilities.

Academic Excellence

Commitment to a dynamic intellectual community, high academic standards, strong academic programs and a high-quality faculty of engaged and engaging teacher-scholars.

Liberal Arts Education

Dedication to a liberal arts and sciences education that encourages intellectual curiosity and fosters each student’s ability to think creatively and analyze, synthesize, apply and communicate knowledge from many sources.

Respect for the Individual Student

Devotion to the intellectual, ethical and social development of each student.

Diversity

Commitment to a globally oriented and diverse academic community.

Community

Commitment to compassion, mutual trust, respect, civility, collegial shared governance, teamwork and the general welfare of the institution and the individual.

Public Mission

Commitment to our social responsibilities and to serving the educational needs of the state of South Carolina and our community.