Trademark and Licensing
In order to protect the College of Charleston from unauthorized or improper use of the College’s wordmark, logos, seals, symbols, athletics marks and other proprietary identifiers, the College has trademarked these identifiers and licenses them exclusively through its licensing firm, CLC (formerly Learfield Licensing Partners).
All vendors who use the College’s trademarks on merchandise must be licensed. Vendors who have access to electronic files of the institution’s trademarks are required to obtain approval through the licensing program on all designs and products that are produced bearing College trademarks.
Use of the College of Charleston wordmark, graphic marks and names on merchandise produced for resale by any vendor (including but not limited to gifts, apparel, supplies, etc.) requires that the vendor license the appropriate mark and/or name from CLC. Under no circumstances should the College’s wordmark or symbols be provided to an external vendor who has not followed the licensing procedure.
All purchases made exclusively for internal consumption (i.e., products purchased for the exclusive use of a College department or student group, and that are not resold for a profit) are exempt from royalty obligation but must still be produced by a licensed vendor. A list of licensed vendors can be found at the CLC website, clc.com, by clicking on “Find Product” and selecting the appropriate product category and picking “College of Charleston” from the school dropdown menu.
The College may pursue legal remedies for unauthorized use of its trademarked and licensed identifiers. If there is any doubt about the proper procedure, please e-mail your question to the Office of University Marketing.
Vendors who need information on how to license the College’s wordmark, graphic symbols and identifiers may log on to the CLC website: clc.com.