YouTube Content Creator

YouTube can show the world what an amazing place the College of Charleston is for students, faculty, staff, the community and the world. Using our YouTube channel, the College can bring educational content to millions of viewers and share courses, lectures, special events and news.

But, we can’t do it alone – we need YOUR help!

Grab a camera, hit record, maybe do a little editing, check the guidelines below, and send us your video. Yes, it is that simple!

Who can create content?

College of Charleston faculty, students, staff, and alumni are encouraged to create content for our channel. Not specifically affiliated with the College, but want to submit video? Contact us.

What can I submit?

We are primarily interested in short (3 minutes or less) videos, but if your topic or a speaker is very interesting, we may want a full lecture or class.

Your short videos might be interviews, promotional videos, how-to videos, videos documenting a particular experience, or anything else that shows students, classes, opportunities, outcomes, etc. Your video might be edited with music, graphics and interviews OR it might just document something that happened or be one person talking to the camera with no editing. offers three tips for university videos:

  • BE REAL: People respond to personality online. Let your subjects and the images tell your story. Don’t worry about professional quality – sometimes lower quality equipment makes subjects look “more real.” 
  • BE INTERESTING: Keep your audience in mind - they want to see how the information in your video will affect them.
  • BE CONSISTENT: Brand, brand, brand. Make sure to adhere to our guidelines in #8.

What do I need to know before I start filming?

  1. You will need your own camera.
    Any small camcorder will do the job – all videos are not intended to be shot and edited by a professional team. We prefer widescreen (16:9) ratio video – and high-definition (HD) is a plus!
  2. You will need access to video editing software.
    If you don’t have a consumer program like iMovie, check with the Department of Communication for use of their computer labs. In very select cases, we may be able to edit your footage, so contact us before abandoning your project.
  3. You need signed releases from the primary subjects appearing in your video (lecturers, instructors, panelists, moderators, etc.).
  4. Do NOT use copyrighted material in your video.
    A video with copyrighted material will NOT be posted. Common copyright violations include music, sound recordings, video recordings, graphic works, and motion pictures, etc.
    • Edit sections of the video that have copyright-protected materials (e.g., show a photo or video at the beginning or end of a class so it is easy to edit out).
    • Substitute royalty-free music (search online for sources of low-cost, royalty-free music)
    • Re-create charts
    • Secure permission from copyright holders
    • If you have permission to use third party footage or licensed music in your own video, be sure to keep a written copy of that permission. Cite the sources of your additional assets at the end of your video or in the description field of your meta data.
  5. The College requires first publication rights.
    We all have the same goal - to get our messages out to our audiences. We ask that content creators give us first publication rights and that they do not repost the same video on another YouTube channel for 90 days.
  6. The College may remove a video at any time without restrictions or notice.
    A video may become outdated, content referenced may change, or someone may request a video be removed. Please see our Video Removal Policy.
  7. The College has “acceptable technical quality” standards.
    We all have the same goal - to get our messages out to our audiences. Messages get lost if you can't hear or see them. Content will be reviewed to make sure it is of an acceptable technical quality. View the standards and some ideas for creating your video. A video not meeting these standards will NOT be posted.
  8. Make sure your video identifies the College of Charleston.
    • The College of Charleston must be identified in the video either verbally and/or graphically in the first 10 seconds.
    • At the beginning of the video, the speaker must identify the College in some way (“I’m a student/professor at the College of Charleston” or “this is a project at the College of Charleston”)
    • If there is no way to verbally identify the College in the first 10 seconds of the video, the College of Charleston wordmark must be added.
    • Consider adding web site urls in the video and especially at the end – encouraging viewers to find out more about a specific program or department, etc.
  9. You will need to submit a video title and video paragraph description.
    • The title should be 4-10 words and should describe the main topic of the video.
      ex. “Getting the Most Financial Aid at the College of Charleston”
    • The paragraph description can range from 3-15 sentences describing the video’s content. Depending on the technical degree of the content your audience may find it helpful if you include a much longer description. Be sure to include a link or two at the end of your description that points viewers to program, department, or other College of Charleston web pages.
    • You may also choose to include keywords. YouTube searches for content based on the video title, paragraph description, and keywords. Keywords offer a final chance to connect with viewers by matching your video with identifying search terms that might attract viewers. This is an additional opportunity to use words and concepts that relate to the video but are not used in the title or paragraph description.
    • Your video title and paragraph description may be edited by College of Charleston staff.

Questions to ask yourself when you’re ready to submit your video:

  • Is my final file in .mov or .mpeg4 format?
  • Is my final file less than 1 GB in size?
  • Is my final file 3 minutes or less?
  • Have I followed YouTube's recommendations for video optimization?
  • Do I have release forms from the necessary subjects appearing in my video?
  • Have I used copyrighted material? Videos with copyrighted material will NOT be posted.
  • Does my video meet the acceptable technical quality standards? Videos that do not meet these standards will NOT be posted.
  • Have I provided a proposed title, description and keywords for my video?