Social Media Policy and Guidelines
Social Media Policy and Guidelines
- Social Media Policy
- Accessibility and Inclusivity Best Practices
- Releases and Agreements - It’s important to have permission and expectations set up front when you collaborate with students and other campus members on social media. We encourage you to have signed media releases and/or takeover agreements in advance. For an example or support in this area, contact socialmedia@cofc.edu.
- College of Charleston Brand Standards
Social Media Strategy and Best Practices
Objective and Audience
Make sure you know and understand who you are trying to communicate with when you build your social media strategy. For example, alumni, parents and families and more likely to be on Facebook while current and prospective students are more likely to engage with you on Instagram.
Platform
It's important to understand which audiences that are using each platform, but it's also important to understand which content performs the best on which platforms. Images and visial content are always more engaging than text-heavy graphics or flyers.
Profile Thumbnail
It is recommend that you use this template to create a social media profile image for your campus unit.
Hashtags
Hashtags are important because they help your audience find you on social media platforms. It's best to use specific hashtags like #CharlestonScience or #CofCScience instead of #Science. Also, it's important to Camel Case your hashtags. This means each word should be capitalized, like #CollegeOfCharleston. This makes your hashtags compliant with screen readers.
Social Media Microsoft Team
If you manage a social media account, please join our Microsoft Team. You can email socialmedia@cofc.edu to request access.